What the Initial Results Tell Us
Initial top line results from the U.S. study shows that the majority of women enter the industry because they’re passionate about cannabis Like many professionals, women also hope to use their skills in a new industry and take part in the financial opportunity.
However, women face huge sacrifices to enter and work in the industry: money, time, health, relationships and even their freedom and custody of children. That’s on top of the shame they face for their choice of job or for their cannabis use.
And yet they persist. 86% consider themselves to be successful!